{"id":4094,"date":"2023-02-16T11:47:25","date_gmt":"2023-02-16T04:47:25","guid":{"rendered":"https:\/\/dcpa.com.vn\/?p=4094"},"modified":"2024-05-07T14:58:01","modified_gmt":"2024-05-07T07:58:01","slug":"passion-fruit","status":"publish","type":"post","link":"https:\/\/dcpa.com.vn\/vi\/success-stories\/passion-fruit","title":{"rendered":"Customized market study on passion fruit and advice on Vietnam market entry strategies for a global leading fruit juice marker"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.5&#8243; background_image=&#8221;https:\/\/dcpa.com.vn\/wp-content\/uploads\/2022\/07\/slide12.jpg&#8221; width=&#8221;100%&#8221; max_width=&#8221;1600px&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(0,0,0,0.27)&#8221; background_enable_image=&#8221;off&#8221; parallax=&#8221;on&#8221; width=&#8221;100%&#8221; max_width=&#8221;2560px&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;70px|70px|70px|70px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; header_text_color=&#8221;#FFFFFF&#8221; background_layout=&#8221;dark&#8221; text_text_shadow_style=&#8221;preset3&#8243; text_text_shadow_color=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 style=\"text-align: center;\">OUR SUCCESS STORY:<\/h1>\n<h3 style=\"text-align: center;\">\u00a0Conducting a highly customized market study on passion fruit plantation and advising on Vietnam market entry strategies for a global leading processor of passion fruit juice.<\/h3>\n<p style=\"text-align: center;\">[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;20px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Client &amp; Engagement Background<\/h2>\n<ul>\n<li><b><\/b><strong><b>Client: <\/b><\/strong>Medium-sized multinational passion fruit wholesale processor based in Ecuador<\/li>\n<li><b><\/b><strong><b>Industry: <\/b><\/strong>Agribusiness\/ Food processing<\/li>\n<li><b><\/b><strong><b>Product Offerings: <\/b><\/strong>Passion fruit juice, concentrated fruit juice, concentrated clarified juice<\/li>\n<li><b><\/b><strong><b>Global presence: <\/b><\/strong>Products present in more than 40 countries<b><\/b><\/li>\n<li><strong>Engagement Locations<\/strong>: 4 Highlands provinces, notably Gia Lai<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/dcpa.com.vn\/wp-content\/uploads\/2023\/03\/passion-fruit-image-trimmed-large-3.png&#8221; title_text=&#8221;passion fruit image &#8211; trimmed large&#8221; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-30px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2>Challenge<\/h2>\n<p>In late 2018, the multinational passion fruit juice maker was having some trouble with its long-tradition passion fruit feedstock based in Latin America (Ecuador and Peru), resulting from the reducing yield, which was presumably attributed to degrading soil and climate change. The Client sought an alternative source of feedstock and happened to know that Vietnam was a new emerging grower and supplier of passion fruit, though of a different genre (purple-peeled). The Client wanted to study the Vietnamese passion fruit\u2019s quality (scent and taste), plantation area, output and yield, seedlings, farmers\u2019 livelihood, and above all the ability to secure sufficient feedstock for the Client\u2019s business objective. Moreover, the Client preferred a \u201cgo-to-market\u201d approach to market study, not \u201cdesk research\u201d. This required the researchers to go to each and every major farm in the key Central Highland provinces. None of the Vietnam-based market research firms the Client had approached could do this.<\/p>\n<p>Above all, the Client was not sure of the right market entry strategy, which could be an acquisition of an existing local player, a new joint venture with a local established player, or a 100% FDI green field operation (subsidiary).<\/p>\n<h2>Solution &amp; Outcome<\/h2>\n<p>Based on the roughly 20 big questions raised by the Client for the Vietnam market study, we customized a practical scope of work, which included also market entry advisory. \u00a0The delivered market study helped answer all the questions the Client had, plus provided a big picture of related subject matters without necessarily conducting a full-scope market study, which normally would take much more time and cost a lot more. The study also scanned potential targets for acquisitions and joint-venture partnerships.\u00a0 Unfortunately, none of the targets came close to the Client\u2019s taste, and they had to go for the 100% FDI subsidiary option, with which we also assisted a great deal throughout the process, including mapping\/ identifying the suitable location for plant construction, selecting the general MEP contractor, connecting with major passion fruit traders\/ pre-processors and collectors, working with the engaged law firm, liaising with the provincial authorities and industrial park\u2019s steering committee.<\/p>\n<h2>Economic &amp; Social Impacts<\/h2>\n<p>The FDI project helped greatly in realizing Gia Lai Province\u2019s goal of making passion fruit a very top agricultural produce for economic growth. It also enhanced the national and provincial passion fruit juice-making industry and ensured the stable livelihood of hundreds of thousands of farmers of Gia Lai and neighboring Central Highlands provinces.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_divider color=&#8221;#7CDA24&#8243; divider_style=&#8221;double&#8221; divider_weight=&#8221;3px&#8221; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; width=&#8221;60%&#8221; max_width=&#8221;80%&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 style=\"text-align: center;\"><a href=\"https:\/\/dcpa.com.vn\/success-stories#branded-rice\">More Success Stories<\/a><\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_id=&#8221;inquiry-frm&#8221; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; background_image=&#8221;https:\/\/dcpa.com.vn\/wp-content\/uploads\/2023\/02\/background-about-home.jpg&#8221; background_position=&#8221;bottom_center&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;70px||50px||false|false&#8221; global_module=&#8221;3547&#8243; saved_tabs=&#8221;all&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; box_shadow_style=&#8221;preset1&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;60px|7%|60px|7%|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Send Us an Inquiry or RFP<\/h1>\n<p>[\/et_pb_text][et_pb_blurb use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe081;||divi||400&#8243; icon_color=&#8221;#0C71C3&#8243; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;20px&#8221; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; header_text_color=&#8221;#000000&#8243; image_icon_custom_margin=&#8221;3px|0px|||false|false&#8221; image_icon_custom_padding=&#8221;|0px|||false|false&#8221; custom_margin=&#8221;20px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>B17-16, Sunrise City View, 33 Nguyen Huu Tho St., Dist. 7, Ho Chi Minh City, Vietnam<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe081;||divi||400&#8243; icon_color=&#8221;#0C71C3&#8243; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;20px&#8221; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; header_text_color=&#8221;#000000&#8243; image_icon_custom_margin=&#8221;3px|0px|||false|false&#8221; image_icon_custom_padding=&#8221;|0px|||false|false&#8221; custom_margin=&#8221;20px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>2\/F Helios Tower A, 75 Tam Trinh St., Hoang Mai Dist., Hanoi, Vietnam<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf1e4;||fa||900&#8243; icon_color=&#8221;#0C71C3&#8243; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;20px&#8221; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; header_text_color=&#8221;#000000&#8243; image_icon_custom_margin=&#8221;3px|0px|||false|false&#8221; image_icon_custom_padding=&#8221;|0px|||false|false&#8221; custom_margin=&#8221;20px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>+84 965 964 896<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf1fa;||fa||900&#8243; icon_color=&#8221;#0C71C3&#8243; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;20px&#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; 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